
We didn't just redesign a logo. We redefined a legacy. The goal was clear, strip everything back to its essence and rebuild with intention. The sailboat, a symbol carried for decades, became the foundation of a new visual language. Geometric, precise, confident. A single mark that captures both movement and direction. The deep blue, chosen for its sense of trust, depth, and timeless elegance, became the backbone of an identity built to last.

Some projects are about making things look better. This one was about making Alizés feel like themselves again. Confident. Refined. Ready for the next 35 years.









